Think Trafikk

visual example 3 of design work - two tone sculptures

Think Trafikk is a driving school based in Kolbotn, offering lessons in manual and automatic cars, trailer driving, first aid and dark-driving courses.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture

The Logo

The logo for Think Trafikk is built around a clear and modern typography, where the K is modified to become a supporting design element. The shape provides both distinctiveness and flexibility, and acts as a visual bridge between the brand and the traffic language we know from the road.

Inspired by the Directional signs

The chevron shape, derived from the K in the Think logo, is inspired by the directional sign 904V, pointing in the right direction, literally, and symbolizing speed, movement and direction.

 

Used in a pattern reminiscent of tire tracks, and combined with a graduated transition, it creates a distinct sense of drive. Together with the logo, it ties the brand together across surfaces, from driving school car to promotional materials.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture

Stay Safe, be seen in the dark

The chevron shape doesn't just work on screens and cars – it's also perfect as a reflector. The reflector is an idea for a simple giveaway product, inspired by Reflection Day in October. It easily hangs on a backpack, jacket or bag, and contributes to visibility for both students, parents and companions in the dark. A small shape with a big role — a clear signal that the brand cares about visibility and safety.

visual example 3 of design work - two tone sculptures

From traffic training to traffic scent

Another idea, as a more playful extension, a series of air fresheners in the same design language. Different scents and slogans: Vanilla – “Safe from first gear” / Lavender – “Clutch Queen”.

 

The designs builds on the identity, but with a twinkle in the eye, and a scent that makes the brand stick, literally.

“Good design doesn't stop at the driver's license. It continues in the rearview mirror, on your backpack and maybe around the next corner.”

Project overview

Client

Think Trafikk

Role

Graphic designer, Photographer

Type

Logo design, Car decoration, Merch

Prosess

Ideas, Sketches, Design, Finalizing, Mockups

Tools

Adobe (llustrator, Photoshop, Indesign)

Year

2018/2025

Bettina W. Larsen

Visual designer, Oslo/Follo

bewolar.no

Bettina_Larsen_Headshot

Other Projects

Flip-it magazine SoFI

Flip it

ipad with dialog frontpage

Redesign of website

Think Trafikk

visual example 3 of design work - two tone sculptures

Think Trafikk is a driving school based in Kolbotn, offering lessons in manual and automatic cars, trailer driving, first aid and dark-driving courses.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture

The Logo

The logo for Think Trafikk is built around a clear and modern typography, where the K is modified to become a supporting design element. The shape provides both distinctiveness and flexibility, and acts as a visual bridge between the brand and the traffic language we know from the road.

Inspired by the Directional signs

The chevron shape, derived from the K in the Think logo, is inspired by the directional sign 904V, pointing in the right direction, literally, and symbolizing speed, movement and direction.

 

Used in a pattern reminiscent of tire tracks, and combined with a graduated transition, it creates a distinct sense of drive. Together with the logo, it ties the brand together across surfaces, from driving school car to promotional materials.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture

Stay Safe, be seen in the dark

The chevron shape doesn't just work on screens and cars – it's also perfect as a reflector. The reflector is an idea for a simple giveaway product, inspired by Reflection Day in October. It easily hangs on a backpack, jacket or bag, and contributes to visibility for both students, parents and companions in the dark. A small shape with a big role — a clear signal that the brand cares about visibility and safety.

visual example 3 of design work - two tone sculptures

From traffic training to traffic scent

Another idea, as a more playful extension, a series of air fresheners in the same design language. Different scents and slogans: Vanilla – “Safe from first gear” / Lavender – “Clutch Queen”.

 

The designs builds on the identity, but with a twinkle in the eye, and a scent that makes the brand stick, literally.

“Good design doesn't stop at the driver's license. It continues in the rearview mirror, on your backpack and maybe around the next corner.”

Project overview

Client

Think Trafikk

Role

Graphic designer, Photographer

Type

Logo design, Car decoration, Merch

Prosess

Ideas, Sketches, Design, Finalizing, Mockups

Tools

Adobe (llustrator, Photoshop, Indesign)

Year

2018/2025

Bettina W. Larsen

Visual designer, Oslo/Follo

bewolar.no

Bettina_Larsen_Headshot

Other Projects

Flip-it magazine SoFI

Flip it

SoFI School Catalogue

ipad with dialog frontpage

Redesign of website

A project for Diakonhjemmet DIALOG

Think Trafikk

Think Trafikk is a driving school based in Kolbotn, offering lessons in manual and automatic cars, trailer driving, first aid and dark-driving courses.

visual example 3 of design work - two tone sculptures
Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture

The Logo

The logo for Think Trafikk is built around a clear and modern typography, where the K is modified to become a supporting design element. The shape provides both distinctiveness and flexibility, and acts as a visual bridge between the brand and the traffic language we know from the road.

Inspired by the Directional signs

The chevron shape, derived from the K in the Think logo, is inspired by the directional sign 904V, pointing in the right direction, literally, and symbolizing speed, movement and direction.

 

Used in a pattern reminiscent of tire tracks, and combined with a graduated transition, it creates a distinct sense of drive. Together with the logo, it ties the brand together across surfaces, from driving school car to promotional materials.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture

Stay Safe, be seen in the dark

The chevron shape doesn't just work on screens and cars – it's also perfect as a reflector. The reflector is an idea for a simple giveaway product, inspired by Reflection Day in October. It easily hangs on a backpack, jacket or bag, and contributes to visibility for both students, parents and companions in the dark. A small shape with a big role — a clear signal that the brand cares about visibility and safety.

visual example 3 of design work - two tone sculptures

From traffic training to traffic scent

Another idea, as a more playful extension, a series of air fresheners in the same design language. Different scents and slogans: Vanilla – “Safe from first gear” / Lavender – “Clutch Queen”.

 

The designs builds on the identity, but with a twinkle in the eye, and a scent that makes the brand stick, literally.

“Good design doesn't stop at the driver's license. It continues in the rearview mirror, on your backpack and maybe around the next corner.”

Project overview

Client

Think Trafikk

Role

Graphic designer, Photographer

Type

Logo design, Car decoration, Merch

Prosess

Ideas, Sketches, Design, Finalizing, Mockups

Tools

Adobe (llustrator, Photoshop, Indesign)

Year

2018/2025

Bettina Wolmersen Larsen

Visual designer & photographer based in Oslo/Follo

bewolar.no

Bettina_Larsen_Headshot

Other Projects

Flip it

SoFI School Catalogue

Flip-it magazine SoFI

Redesign of website

A project for Diakonhjemmet DIALOG

ipad with dialog frontpage