The challenge was to balance the practical needs of packaging (ensuring all necessary information was easy to find and understand) with the sleek and professional design language of the Retyre brand. I needed to ensure that the packaging was as functional as it was visually appealing, creating an experience for the user that reflected the brand’s values of safety, innovation, and quality.

• Photography: I was responsible for capturing the product images for the packaging, ensuring they were high-quality and aligned with the brand’s clean, modern aesthetic.

• Layout & Design: I designed the overall layout, focusing on clarity and functionality while incorporating the pre-made brand assets I was provided. I made sure all the necessary information was clearly displayed, including key product features and safety instructions.

• Product Sheet: I created an informative product sheet to be included inside the package or handed out separately. This sheet was designed to clearly communicate product details, safety guidelines, and usage instructions.

The final packaging solution not only aligned perfectly with the Retyre brand but also enhanced the user experience. It’s intuitive, easy to navigate, and visually cohesive with the brand’s overall aesthetic. The product sheet adds additional clarity and acts as a handy reference for customers.